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STRENGTHEN. FORTIFY. REVITALISE.
Discover the Art of Strong, Fortified and Radiant Hair
Turn your daily hair care into a strengthening ritual of vitality and holistic wellbeing with Prija Fortifying Shampoo. This luxurious formula gently cleanses while releasing the iconic allure of Jus d’Ambre, a warm, enveloping journey of Mediterranean citrus, exotic spices, precious woods, and intimate Madagascar vanilla.
Enriched with Eruca Sativa Leaf Extract, it helps recompact the hair cuticle, improving structure, shine and texture for visibly stronger, healthier-looking hair. More than simple cleansing, this fortifying shampoo transforms your shower routine into a multi-sensory escape that awakens the senses, leaving hair feeling resilient, silky, and beautifully revitalised.
RITUAL BENEFITS
SIGNATURE FRAGRANCE — The iconic Jus d’Ambre. A warm, spicy, and woody journey of nutmeg, cinnamon, cedarwood, and Madagascar vanilla that awakens the senses, lingering with strength and character to transform your daily routine into a multi-sensory, holistic ritual of vitality and serenity.
STRENGTHEN & FORTIFY — Powered by Eruca Sativa Leaf Extract, celebrated for its ability to help recompact the hair cuticle, actively improving structure, shine, and texture for visibly stronger, more resilient hair.
GENTLE DAILY CLEANSING — Effectively clarifies the hair and scalp without stripping essential moisture, meticulously engineered to be perfectly suitable for all hair types.
LUXURIOUS LATHER — Generates a rich, dense, creamy foam that cushions the strands, transforming a daily necessity into an indulgent moment of absolute softness.
CONSCIOUS FORMULATION — Proudly VEGANOK certified, dermatologically tested, cruelty-free, and nickel tested. Formulated with natural-origin ingredients to ensure absolute gentleness on both hair and scalp.
MADE IN ITALY — Expertly crafted with premium ingredients under strict European quality controls, presented exclusively in 100% recycled and recyclable packaging.
Available Sizes: 380 mL & 100 mL (Travel Size)
SKU: BC_FLR400SPR-1
Ingredients
xAqua (Water), Sodium Laureth Sulfate, Cocamidopropyl Betaine, Sodium Chloride, Disodium Laureth Sulfosuccinate, Citric Acid, Sodium Benzoate, Parfum (Fragrance), Potassium Sorbate, Coco-Glucoside, Glyceryl Oleate, Sodium Gluconate, Propylene Glycol, Polyquaternium-7, Guar Hydroxypropyltrimonium Chloride, Eruca Sativa Leaf Extract, Tocopherol, Hydrogenated Palm Glycerides Citrate, Hexyl Cinnamal, Limonene, Linalool, CI 19140 (Yellow 5), CI 16035 (Red 40), CI 42090 (Blue 1). (CPNP 00P2_R11)
Directions
xGently massage into hair and scalp, rinse thoroughly and repeat if necessary.
