{"title":"ITINERA STRAIGHT HAIR","description":"\u003cp\u003eItinera straight hair care products with fermented Rice from Pavia. Perfect smoothness with 95% natural ingredients and VEGANOK certified products.\u003c\/p\u003e","products":[{"product_id":"itinera-silky-touch-conditioner-370-ml","title":"Itinera Silky Touch Conditioner (370 ml)","description":"\u003cp\u003eConditioner with \u003cstrong\u003eFermented Rice from Pavia\u003c\/strong\u003e, silky touch.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e95% Natural Ingredients, dermatologically tested \u003cbr\u003eVEGANOK certified \u003c\/strong\u003e- Formula and packaging 100% vegan-friendly\u003c\/p\u003e\n\u003cp\u003eSilky and brilliant hair, enhances softness, while maintaining it lightweight.\u003cbr\u003eProven effectiveness for combined use of shampoo and conditioner. 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Its formula, containing 96% natural ingredients, is enriched with emollients such as almond oil, Vitamin E and Panthenol, an excellent moisturising and regenerating agent that soothes the scalp and leaves the hair looking healthier.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTerritory \u003c\/strong\u003e\u003cbr\u003ePavia is the Italian province with the highest percentage of rice cultivation and the leading producer both at the national and the European level.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMILK, VANILLA, MUSK, GREEN\u003c\/strong\u003e \u003cbr\u003eEau de Riz: “A caress with sweet and delicate nuances. A lulling sense of clean freshness.The scent of the skin after a vanilla bath. The dreamy redolence of jasmine at night. 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